DATA MEANS BUSINESS: A Workshop on the Basics of Data Science

Saturday, October 24, 2pm-6pm

A-SPACE The Fort Strip, Bonifacio Global City. Map Here


By 2020, the world will generate 40 zettabytes of data. If 1 gigabyte were an 11 ounce cup of coffee, 1 zettabyte would equal enough coffee cups to fill up the Great Wall of China.  

So when Reina Reyes had the opportunity to use data science to think about and solve some of the biggest problems in the Philippines, it presented a fascinating challenge to leverage her background in astrophysics.  One example of a problem facing humans back on Earth: the traffic crisis of Metro Manila. To say that it's tough is an understatement. It's no surprise that carmageddon was named after a cosmic event!  

Data, when communicated in a visual way, also helps us see the world in differently. One such revelation that Reina and artist Kelly Ramos surfaced is the true size of the Philippine archipelago relative to the United States - using legos!

After helping prove that galaxies cluster according to Albert Einstein's theory of general relativity, Reina is now a Data Scientist at Deal Grocer and an Analytics Adviser at Z-Lift Solutions. She also taught data analysis and data visualization at Ateneo de Manila University. 

Reina is a part of a fast-growing trend of scientists, mathematicians, and statisticians using their skill set to solve problems using data. And she's not alone. George Roumliotis, a data science team leader at Intuit in Silicon Valley, also holds a doctorate in astrophysics. 

But you don't have to be a scientist to appreciate data science, or leverage it for real world applications. 

When Oliver Segovia started his career in Procter & Gamble's Consumer and Market Knowledge division, his first assignment was to forecast the demand of Safeguard's newly launched sachet business in the Philippines. To do that, he had to compile reams of retail sales, shipment, concept test, and distribution data. Back in 2005 (ancient history in the realm of data analytics!), P&G collected data manually and almost all analysis was done on Excel. Today, that is fast changing as the data gathering, data warehousing, and analytical capabilities of major enterprises are growing at an exponential rate. Both Globe and Smart, for example, are fast growing their data analytics capabilities. 

Today, Oliver's familiarity with analytics has helped him in his startup. For example, AVA was one of the first few startups to publish internal data on the online shopping habits of Filipino women. Data-driven storytelling, one that brings together journalism, content marketing, and data analytics, are creating new marketing opportunities for startups to compete with bigger players. 

But with opportunity comes challenges. For Raymond Castillo, Uber's Lead for Data and Analytics in Community Operations, the scarcity of data scientists and data analysts is a pressing problem. Though Uber is known for its routing algorithms for its passengers and drivers, the world's most valued startup also leverages multiple data and analytics techniques in its internal operations. 

Uber Philippines' strong growth is creating tremendous job opportunities for Filipinos with a strong background in science, engineering, business, or economics. An experience at Uber creates a natural springboard for ambitious Filipinos who want to learn about data science.  Uber is hiring tons of people who love leveraging numbers to solve everyday business problems. Raymond's team is likely the hottest place in Manila to embark on a data science career. 

Data Means Business is a half-day workshop on the basics of data science.  

  • It's specifically designed for lay people without prior knowledge in or exposure to data science.
  • It's a fantastic way for beginners to learn about a fast-changing field that will revolutionize industries
  • It's a great introduction to those who are considering a career as a data scientist or data analyst but didn't know where to start. This isn't your parents' career path, after all! 

This workshop is a way to get your feet wet before learning to swim. If the water feels nice, we have future workshops on the way! 

In these talks , you'll learn:

  1. Why data scientists are among the most in-demand and highly-paid executives today
  2. Why both tech companies and traditional organizations (especially those in consumer goods, advertising, retail, banking, BPO, and telecommunications) are hiring teams of data scientists
  3. The basics of data science: receive a general, layman-friendly overview to get acquainted with terms like Hadoop, R, and Python.
  4. Easy and basic ways to get comfortable with data and using data science to grow your business
  5. How to use your company's data as a marketing tool to educate your customers and partners. 
  6. Analytical tools and templates that you can apply at work on Monday morning
  7. How startups are using data science to drive faster product release cycles that give them an edge vs old economy competitors
  8. How the Philippines can be uniquely positioned as a hub for data science
  9. How to start a career in data science: what skills and mindsets you need, and how you can build them



2:00pm to 2:30pm     Introduction

2:30pm to 3:45pm     A Beginner's Guide to Data Science for Business, By Reina Reyes

3:45pm to 4:30pm     Data-Driven Storytelling: How Data Science is Giving Startups an Unfair                                                           Advantage, By Oliver Segovia

4:30pm to 4:45pm    Networking Break

4:45pm to 6:00pm    Your Next Dream Job: Diving into a Career in Data and Analytics, By                                                              Raymond Castillo

6:00pm to 6:30pm     Q&A



  1. Students or young professionals who want to shift to a career in data science
  2. Startups who want to learn practical tactics in using data-driven storytelling 
  3. Freelancers who want to move up the value-chain by offering data-related services to clients 
  4. Managers, executives, and marketers who want to learn how to pilot data science initiative in traditional companies
  5. Data scientists and analysts who want to network with peers and potential partners 
  6. Educators, policymakers and government leaders who want help create an enabling environment for data science.

Workshop Fees: P1,999 (via Paypal), P2,499 (at the door)

Inclusive Of: 

  • Half day workshop
  • Practical data analysis exercises
  • Networking event
  • Starbucks Coffee and Krispy Kreme Donuts


  • Reina explaining Einstein's General Theory of Relativity in less than 10 words
  • Oliver forecasting the time remaining until your find the love of your life
  • Both can be done after the workshop =)

Register Via Paypal:

Paypal also accepts Visa and Mastercard payments. You will get an e-mail confirmation from Paypal for successful reservations. 

We also accept payments via bank deposits:

Account name: W.L. Segovia & Associates Inc. 

Account number: 000430215177, BDO Metropolitan Avenue 

Please make sure to send us a photo of your deposit slip to to confirm your spot. 

This is a stock photo. Keeping this baby because bridge = metaphor.

This is a stock photo. Keeping this baby because bridge = metaphor.

Not a stock photo. Workshop. Startup Valuation. Circa 11/14. Boom.

Not a stock photo. Workshop. Startup Valuation. Circa 11/14. Boom.


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